I like that. I have an Uplula for my 9mm and I'm able to load my LCP without using anything, but I think that would be easier on my fingers. At least the video makes it look easy and it's cheap enough too.
I use the upLula (Link Removed) for both my 9mm and my .45 and it works great for each. Takes me a couple rounds through it each time, but once I remember it's easy.