This little device was mentioned by our local news a few weeks ago after a child was left in a car and died. I think it is ludicrous, even though some folks obviously could use it. I absolutely understand being scatterbrained, overscheduled, hectic, etc. as well as shopping and running errands regularly with 3 kids (who are rarely moving in the same direction as each other). Unless dad's home or we've arranged for a sitter, they go everywhere with me. If I go in the store, they go in, even if it's just to pay for gas (which is why I avoid stations I can't pay at the pump!). Getting in and out of cars and stores and the shopping itself can be quite taxing, especially as toreskha noted when trying to stay out of condition white for all of you. I also understand forgetting a gallon of milk--been there, done that! I do not, however, understand forgetting your child. They are your stewardship, your primary responsibility, your angels, and should be way ahead of a gallon of milk in your priorities.