A good friend of mine, and retired LEO saw the ad from Henry several months ago. We tuned into Comedy Central and sure enough, the ad was shown. He said he has NEVER seen an ad for a gun company on TV before. While he's seen "outdoors and sportsmans utility" type ads, he can't recall an actual GUN advertised.
I found the ad quite tasteful and tactful. I've handled a new Henry rifle, recently purchased by a friend of mine. I must say that the lever action was smooth as silk, and easier to work than any other lever action I've come across.
Sign of the times I guess.