First, to address the OP... One problem that I see with the local shops in my area is that they are all geared toward hunting. Sure they do have a handful of the most common hand guns, but when it comes to long guns, it's deer rifles and turkey shotguns. I'm actually toying with the idea of opening my own shop that specializes in military style and home defense weapons.
Another problem is that these shops do not have a range on the premises. I'm sure that most folks here would agree that trying out a few different models before choosing one is very important.
One last thing, I agree that classes/ courses would be a great idea. Consider how many new CCWs have been issued, plus how many additional courses people are taking lately. Imagine all those people having just completed a course maybe having a little time to kill afterwards, so they browse around your store for a while.
Of course it goes without saying that if you can stockpile enough ammo to survive a rush like we just had this past year, you would be the hero of every gun owner in town.:biggrin:
3. Prices - you are a business, I expect you to make a profit. But don't you think you could do a little better than 10% off MSRP? Give me a break! Ever hear of Supply & Demand? There's a reason why the counter at Cabelas is always crowded.
Two questions...
1: What is your understanding of supply and demand? The way I understand it, as demand increases or supply decreases, the price goes up. Why would anyone lower the price of something that is in such high demand?
2: Are you telling me that Cabelas gets so much business because of their prices? I'll grant you that I have only been in a handful of local gun shops, but as far as new merchandise, they were ALL cheaper than Cabelas. The ONLY time I would buy a new gun from Cabelas is once I have enough Cabelas points and giftcards saved up. However, I do stop in from time to time to check out their used stuff. The 8 racks of used long guns always has a bigger crowd than the cases of new handguns. Plus they have tons of ammo, accessories and other gear, also priced rather high. So yes they do draw a large crowd, but I think it has more to do with their expansive inventory than it does their prices.