Guess I contributed to some of Ruger's success over the past few months, having just purchased my first handgun, a SP101. They deserve to do well given what I've seen of their products. (Also like the LCR, especially for CC)!
During the time they were doing this, I bought a P944 (94 DA/SA) in .40SW and a SR40C. Later, I bought an LC9 as I liked the other two so well. The SR40C is my primary CC and I use the LC9 as a backup in a pocket holster.
I'd say the BIG Bass Pro's/Cabella's sale last month (or was it the end of September?) helped too. They were out of LCP's in about one hour at almost every store. I ended up going to my local shop and picking up a LC9 because of the advertising. My store matched their price when I asked ;-)
Over the past year, their marketing, advertising has lured me into purchasing, 2 - LC9s, a LCP, and a 10/22 rifle. Happy and satisfied with their product.