How Importen is a Logo to an Idea, or brand?

[S&WM&P40]

Having a debate over logos, if you have an idea for something (Club, Youtube Channel, Militia etc..) Does a good logo add to that and help, or hurt? Or a logo doesn't mean anything? I have seen some bone head ideas marketed and the logo was what drew me to look at the item. A logo without a good idea means nothing, if you have a kick-butt logo and ground work laid out for your idea it draws me in.

 

[jameshd]

A logo will help draw attention to an idea, but the idea itself has to work. Just the logo sells very little, but there has to be something to draw attention to the idea.

 

[Kramer1113]

Logo is Important to get you noticed.
This is my blind Photographer friends Logo: I think it starts the story line.
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